Focus Group

Music Videos effect and influence the younger generation of today including the easier and faster ways of downloading music digitally and through peer to peer sharing. For older generations who use to listen to music through vinyls and cds this remains as their method of consumption. Music videos don't seem to impact their lives, they may listen or watch them but are not persuaded by the ideology's as much as the younger audiences who now see it as 'the norm' to want to be like music artists by copying what they wear and how they act due to what they see in music videos.