Sunday, 2 February 2014


Here are three cds that I have looked at to gain an idea of the conventions that are expected to be seen on an artists cd. Looking at various cds I have realised that the conventions used are mainly decided by the individual themselves and the approach they simply wish to take. I have seen cd's with nothing but a simple design, no text just a graphical image, but then I have seen ones covered in information with only a basic graphic design, similar to the ones I am going to go on to explain. A great way to present the contrasting individual styles that are created by the artists to form these conventions is to show the variation in the conventions used by one artist to show how the designs and the conventions included change from album to album within just one artists artwork.







Above are two albums by Beyonce, one that contains a lot of information such as the artists name, album title, song titles, copyright laws and production/record label logos as well as a background design, another more recent album that contains clearly only her name and very dark production and record label logos. Gaining an idea for the conventions of a cd or even a digipak may seem very difficult at first as an example like this shows just how different the artwork can be for one artist never mind all the various genres and pinpointing the expected features may seem confusing due to these variations. It all looks very neat and professional but I want to achieve something in between these examples I have just given to show the differences between the many approaches that can be take to achieve a successful cd design and how the conventions can be varied to achieve unique products. The Kid Cudi and Kanye West styles above are a good example of what I am aiming for, they contain everything you need to know and still present a strong and successful professional finish. They show copyright laws around the end and then album title and artist name in the centre along with a eye catching background design which is what I imagined to be seen on a cd before I began my research. The Kid Cudi cd at the top is seen along side the case that it comes in and you can see a clear link between the two which shows this design has been a success to this product.

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